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The Smart Lash Artist’s Guide: Why Stocking Up on Supplies During a Sale is a Game Changer
As a lash artist, your tools and supplies are the backbone of your craft. The quality of your eyelash extensions, adhesives, tweezers, and other essentials can make or break the results you deliver to your clients. But beyond just having the best tools, knowing when and how to stock up is equally important. So why is it crucial to stock up on eyelash extension supplies? How does taking advantage of sales help elevate your business, save you money, and keep your clients coming back for more? 1. Never Run Out of Essentials Imagine being halfway through a client’s appointment and realizing you’re...
Winter Eyelash Extension Trends: Why Lash Techs are in High Demand
As winter approaches, beauty trends shift to reflect the changing weather. Eyelash extensions have become a must-have for many looking to enhance their look effortlessly. For lash techs, this seasonal shift means a surge in demand for appointments. Let's explore why eyelash extensions are particularly popular during winter and how lash techs can make the most of this busy period. 1. Holiday Glamour Winter in New Zealand brings a series of celebrations, from Matariki, to winter parties and winter weddings. Whether it’s a festive gathering or a cozy event, everyone wants to look their best. Eyelash extensions offer a quick...
Why Lash Extensions are Still Booming in 2024
In 2024, the beauty industry is witnessing an unprecedented surge in the popularity of eyelash extensions. This trend, which has been steadily growing over the past few years, has reached new heights, with more people than ever before opting for this transformative beauty treatment. So, what's behind this lash revolution, and why are eyelash extensions still booming in 2024?Post-Pandemic Self-Care: The COVID-19 pandemic has shifted people's focus towards self-care and personal grooming. As the world emerges from lockdowns and restrictions, many are looking for ways to treat themselves and enhance their appearance, with eyelash extensions being a popular choice.Emphasis on...
Eyelash Extension Maintenance Tips for Travelers: A Guide for Lash Technicians
As a lash technician, you know that maintaining eyelash extensions is crucial for keeping them looking beautiful and ensuring your clients' satisfaction. However, when clients are traveling, they may face unique challenges that can affect the longevity of their lashes. To help your clients maintain their eyelash extensions while on the go, here are some tips you can share with them: Use of Lash Cleansers: Encourage your clients to pack a lash cleanser to keep their extensions clean and free from debris. Remind them to cleanse their lashes gently, using a foam pump or a clean brush, and to rinse thoroughly...
Challenges in the Lash Biz + Strategies for Success
In recent years, the eyelash extension industry has experienced significant growth, with more people seeking luscious, fluttery lashes. However, like any business, the eyelash extension industry is not without its challenges. From competition to customer satisfaction, here are some common hurdles faced by eyelash extension businesses and strategies to overcome them:Competition: With the rise in popularity of eyelash extensions, the market has become increasingly competitive. To stand out, focus on offering high-quality services, using premium products, and providing exceptional customer service. Consider offering unique styles or techniques that set your business apart from competitors.Retention: Maintaining a loyal customer base is...