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How I Started (And Market) My Lash Extension Business

Business Interview Lash Extensions Salons

How I Started (And Market) My Lash Extension Business

We spoke to Jenna, a lash extension specialist who has been in the industry for 10 years after previously working in an office job, to find out more about how she built up a successful lash business from scratch. Jenna has her own salon and does around 30-40 sets of lashes a week after cutting down to get her work life balance back. Here is her story...I trained in lashes 2007 whilst working full time in an office job with a plan to do lashes part time to build up my client base. At the beginning to promote my work...

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The Truth About Mink Lashes

Business Lash Extensions

The Truth About Mink Lashes

At NZ Lashes, we’re firmly against animal cruelty – which is the reason we only stock completely 100% cruelty free synthetic lashes. In this blog we’re going to talk a bit about mink lashes and the reasons we don’t stock them. The apparent benefits of mink lashes are that they are fluffier and more natural looking than synthetic lashes. Made popular by celebrities such as Beyonce and Kim Kardashian, mink lashes are not only extremely expensive, they are also really difficult to work with and wear. They are never the same length through a set so can look uneven, they...

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8 Reasons Why Lash Extensions Are Better Than Strip Lashes

Business Lash Extensions

8 Reasons Why Lash Extensions Are Better Than Strip Lashes

Obviously we’re biased, but here are our 8 reasons why we think lash extensions outshine strip lashes!  We should be educating our clients on these when they give reasons like price or time constraints on having professionally applied lash extensions, vs strip lashes applied at home:  They can be tailored to a client’s needs – whether your client wants a natural look or a glamorous one, whether they have naturally short lashes or an unusual lash line, lash extensions can be tailored to just look like a great set of natural lashes rather than falsies. They last longer – rather...

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Key Opportunities to Market Lash Extensions Throughout The Year

Business Lash Extensions

Key Opportunities to Market Lash Extensions Throughout The Year

  Some customers will just want lashes all year round – it’s easy to become a lash addict! But others might want them for a special occasion or event. It’s important that you take both approaches into account when marketing your services to maximise opportunities and ensure that your business is kept busy. Wedding season  Whether you’re dealing with a bride who wants fuss-free lashes that will look amazing in photos and keep looking fresh throughout the wedding day and honeymoon or someone who is going to be the guest at several weddings in a short space of time, weddings...

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What To Do When Your Salon is Quiet

Business Salons

What To Do When Your Salon is Quiet

You might find that your lash business ebbs and flows throughout the year and that there are times when you’re quieter. But don’t panic, make the most of the slower periods to get your business back on track and to use that down time as constructively as you can: Consider some promotional activity – maybe a loyalty discount for clients that visited in a busy period or special new offer? It might also be worth contacting clients that you haven’t seen for a little while and offer them a great deal – a text message or email offer is great...

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