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You might find that your lash business ebbs and flows throughout the year and that there are times when you’re quieter. But don’t panic, make the most of the slower periods to get your business back on track and to use that down time as constructively as you can: Consider some promotional activity – maybe a loyalty discount for clients that visited in a busy period or special new offer? It might also be worth contacting clients that you haven’t seen for a little while and offer them a great deal – a text message or email offer is great...

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