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Whether you just want to brush up your knowledge or impress clients with your understanding of the area you work in, here are some handy facts about eyelashes that you can use to demonstrate your knowledge as needed: 1. The average person loses one to five lashes daily Some people will lose less, some will lose more. With a growth cycle of around 3 months – a much shorter cycle than the hair on your head – lashes will never grow as long as head hair! Remember, lashes grow in three periods: anagen (active growth period), catagen (transitional period) and...

When working with adhesive and client eyes, it’s important to ensure that safety comes first. Here are our top tips for ensuring that your client’s lash experience remains safe and comfortable: 1. Test test test (and if in doubt test again!)A client may tell you that it’s fine, they’ve never had a reaction before when having lashes elsewhere, or you may have used the same product time and time again for different clients. That doesn’t matter – you should always patch test a new client for everyone’s peace of mind and comfort.   2. Know your productsMake sure you know...

You might find that your lash business ebbs and flows throughout the year and that there are times when you’re quieter. But don’t panic, make the most of the slower periods to get your business back on track and to use that down time as constructively as you can: Consider some promotional activity – maybe a loyalty discount for clients that visited in a busy period or special new offer? It might also be worth contacting clients that you haven’t seen for a little while and offer them a great deal – a text message or email offer is great...

Unless you’ve been living under a rock for the past few years, you’ll have noticed the growth in popularity of semi-permanent make up like fillers/Botox, microblading, make up tattoos and lashes. Because of improvements to technology and techniques, natural looking semi-permanent make up is easier to achieve than ever before. Semi-permanent lash extensions, as well as other types of semi-permanent lash treatments like lifts, have increased significantly in popularity with a variety of different lash extension product options now available. With this improvement in choice for consumers, they are more likely to find an enhancement option that works for them in...

With the possibility of rain ever-present, lash extensions are your key to staying looking flawless whatever’s happening with the weather. Depending on where you’re at, here’s a quick round up of why lash extensions suit every season to help you market to clients effectively: Spring Did you know that “Spring Lash Shed” is a thing? No? Probably a throwback to our mammalian heritage, Spring is the first round of hair loss in the year before Autumn. Our bodies prepare for the coming warmth and reduced humidity by shedding (all over, not just lashes) so if you’re feeling like lashes are...