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You might find that your lash business ebbs and flows throughout the year and that there are times when you’re quieter. But don’t panic, make the most of the slower periods to get your business back on track and to use that down time as constructively as you can: Consider some promotional activity – maybe a loyalty discount for clients that visited in a busy period or special new offer? It might also be worth contacting clients that you haven’t seen for a little while and offer them a great deal – a text message or email offer is great...

Unless you’ve been living under a rock for the past few years, you’ll have noticed the growth in popularity of semi-permanent make up like fillers/Botox, microblading, make up tattoos and lashes. Because of improvements to technology and techniques, natural looking semi-permanent make up is easier to achieve than ever before. Semi-permanent lash extensions, as well as other types of semi-permanent lash treatments like lifts, have increased significantly in popularity with a variety of different lash extension product options now available. With this improvement in choice for consumers, they are more likely to find an enhancement option that works for them in...

With the possibility of rain ever-present, lash extensions are your key to staying looking flawless whatever’s happening with the weather. Depending on where you’re at, here’s a quick round up of why lash extensions suit every season to help you market to clients effectively: Spring Did you know that “Spring Lash Shed” is a thing? No? Probably a throwback to our mammalian heritage, Spring is the first round of hair loss in the year before Autumn. Our bodies prepare for the coming warmth and reduced humidity by shedding (all over, not just lashes) so if you’re feeling like lashes are...

We’re bringing you a quick run-through of lash extensions and enhancements over the last century to demonstrate just how far the industry has come since its beginnings in stage and screen. Most people agree that the era of the silent movie was when lash extensions first started – over 100 years ago! Serums, pomades and advice for longer lashes have been recorded as far back as the early 1800’s with women being advised to cut lashes to help them grow longer (we definitely don’t recommend this!). There were also reports in the late 1800’s of women sewing human hair into...

Just in case you've missed them - here's a rundown of the newest products available to you! Eyelash Glue for Sensitive Eyes We're sure everyone has some clients who are more sensitive to eyelash adhesive than others. That's why we're now stocking a new glue designed to be gentler. It's formulated to be hypoallergenic.   Cream Eyelash Adhesive Remover Are you looking for a thicker eyelash glue remover? Try this new remover which has a different consistency so it stays in place and prevents seepage into eyes. It's fast and effective and specifically designed for dissolving lash glue.   Anti-Clogging Eyelash...